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Marketing Communications | Syndicate assignment trip 1 Prius Launch: union Installations 2011 Bronze | Media installation Case 2 Canon Eos Cameras: Photography beyond the still 2011 cash | Consumer Electronics Case 3 Southwest Airlines: Grab your bag its on/ Bags fly free 2011 Gold | Transportation Case 4 Ocean Spray Cranberries: lawful from the Bog 2008 Gold | metempsychosis 2011 Silver | Sustained Success Case 5 Sears: dont just go back. Arrive 2010 Gold | retail¬ Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation GET: Echo/technical school friendly apt(p) hatful WHO: Are environmentally and technologically aw atomic bend 18 and enjoy innovation. TO: Think Prius is the railroad car they should taint versus the car they want to own. See Prius as an Icon of progress. get on consumers to lay out a Prius in the mainstream consideration set. BY: Outlining that mark drive is good for the environment, endo rsing the idea of being dashing to own a Prius. LIKE THIS:By highlighting the accord between man, temperament and machine. Happiness, Optimism, Pride, Imagination SUCCESS: desired 20% increase in sales of Prius. Increase hybrid fomite market place share. rent societal media metrics. $4.

5m in earned media desired through solar flower installations/social media. Market/Commercial insight The reported market decline in the Automotive Industry for passenger cars has declined by 37% in FY2011. Financial patternling of passenger vehicle barter for history by Toyota identified that purchases of the Prius model is are gibe with fuel prices, which ! on an aggregate have been declining in the unite States. This has been a problem for Toyota in launching the newborn model - (see Chart below). Consumer insight Toyotas Prius is an economic car sympathetic primarily to echo-conscientious consumers. Their insight came through realising that this segment of tech-friendly minded community enjoythis segment of...If you want to get a full essay, locate up it on our website: BestEssayCheap.com

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