Crafting and Executing Strategy John M. Baryogar Strayer University BUS 599 Dr. Russell Handlon October 30, 2011 reason the trends in the U.S. respiratory tract persistence and how these trends might blow a callers strategy The air passage perseverance is facing one of its most fractious times in history. A worldwide street corner along with the terrorist attacks of kinsfolk 11, 2001 have led to a flow in passenger traffic, reduction in revenue and revolt fuel determines. Additionally, airline companies face the increase competition from refreshed entrants. The shortage of pilots has too caused problems for the airline companies. In 2008 when the economy started to affect a down(prenominal) turn, businesses began to cut back on employee travel, consumers were be more witting ab break through their spending. Airlines had to come up with a strategy by charging consumers for check bags, headphones pillow and blankets to increase revenues to transmi t out high fuel prices. The Airport Transport association determined that each cent increase in the price of a gallon of jet fuel cost the manufacture an redundant $190 million to $200 million a form (Thompson, Strickland, & Gamble, 2009). New competition included saturated the States which is a low-fare carrier with a hub in San Francisco and administrative offices in New York City.

It serviced flights among San Francisco and New York. It also operated five day-by-day flights between San Francisco and Los Angeles. Another competitor was Newair & Tours based out of Canada. Accordingly, develop schools were not prov iding enough schools for airline pilots. The! airline industry necessary three thousand more pilots each stratum to overhear up for the shortage. The shortage was caused by thousands of pilots retiring all(prenominal) year. It was also caused by the lack of hours of first officers (Thompson, Strickland, & Gamble, 2009). The airline industry has responded to this difficult environment by taking measures to structure their strategy. If they do not...If you motive to get a full essay, direct it on our website:
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