Marketing the Electronic Business Card - Major Marketing Project

Executive Summary Far from beingness a wide-eyed business banknote, the E-card is an excellent mart tool that toilette be tailored to fit the market being reached. At record, the latest situation offers E-Card Design Inc. an excellent chance to capture a signifi heapt market share. CD-ROM craft Cards being offered in the marketplace at present are offered as blank CD-ROMs or as type of an integrated market package. Products are standard throughout the marketplace, as CD-ROMs run on standard personal computers. Distribution convey employed by established manufacturers are direct. There is no need to go through wholesalers and retailers as it cuts into profit margins. locally there is lonesome(prenominal) one major competitor - The Rompus conference in Toronto, who packages their fluctuation of the E-Card, the i.d. rom as part of a larger merchandising presentation. Most of the competitors are dictated in the U.S. E-card Design Inc.s aims its harves t-time solely at Canadas technologically travel big businesses located in the main commercial centers, to wit Toronto, Calgary, Vancouver, Montreal and Ottawa. The intention is to be positioned as a leading field of study and program developer. By focusing on the service setting of the product, this start help stand out from the competition.

The E-Card has an almost uncounted bod of uses, ranging from being a presentation tool, to delivering catalogues, company information, financial reports and substituting as a traditional business card . The E-Card is dependent of holding between 32 and 100MB of i nformation - up to 32000 pages of textboo! k or up to thirteen minutes of audio and icon can be stored. Company information can be printed on the actual E-Card to enhance its visual charm and it can also be cut into customized shapes. Pricing will vary according to quantity ordered and the amount of meter pass on design and content development. In order to recrudesce the E-Card, sales forces will be employed...If you want to get a full essay, order it on our website: BestEssayCheap.com

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