Vladimir Putins Leadership Style Free Essay Example, 1000 words

By definition, leadership can be defined as the practice of influencing other people towards the achievement of individual pre-described objectives. Similarly, leadership style is the method adopted by the leader to perform the roles as well as the responsibilities of the management process (Tsygankov, 2005). Notably, most historical as well as contemporary leaders have either inherent leadership qualities or made. Therefore, this paper seeks to examine the current Russian President known as Vladimir Putin, ("Vladimir Putin - Facts Summary - HISTORY. com", 2017). Putin applies various concepts of leadership. First, Putin works on growing civility of his followers, nationalism. This is a concept where leaders enhance the loyalty of their followers to the organization and nation. Having served in the secret police service as a spy, Putin is able to use this to his advantage. Through this Putin has been able to enjoy a good domestic approval rating. Putin s presidency remains to be a classic case whereby personal leadership may stamp its preferences on an era (Putin, 2013). Secondly, Putin applies the concept of situational leadership. This is a concept that calls on to leaders to apply their leadership skills to different situations. We will write a custom essay sample on Vladimir Putins Leadership Style or any topic specifically for you Only $17.96 $11.86/pageorder now Every situation is different and therefore should be the decision. Putin is accredited with bringing stability especially after the post-Soviet periods that saw state companies sold off cheaply, towering inflation as well as millions dumped into the vicious poverty among economic mismanagement as well as chronic corruption. Putin applied his firm decision-making style to stabilize this situation, (Putin, 2013). Thirdly, President Putin applies the concept of servant leadership. This can be attributed to his high approval rating. Vladimir Putin has depicted sensitivity to the Soviet history, still recalled fondly by most people, bringing back the stirring Soviet national hymn and the iconic communalist star as the symbol of the Russian army.

1984 Nineteen Eighty-four and Big Brother - 1919 Words

8/17/13 1 Winston is restless, and concerned. Hes afraid of getting taught by the Thought Police if they ever found out about him and Julia. Julia is a young, beautiful girl who lives the moment and makes best of life. She is more concerned on having fun than being being in trouble, caught, by the party. In the beginning, Winston didn t like this girl names Julia. She was a bold-looking girl about 27 years old, with thick dark hair, a freckled face. At first Winston didn’t like Julia when he met her but, he didn t know why. He usually didn’t like woman that were young and pretty. Soon Winston realized that he didn’t like her because she had something he didn’t, which was a young, beautiful, strong woman. Winston knew there†¦show more content†¦He’s a thin and frail man, and he has a varicose vain on his leg. He starts writing a diary, with his thoughts and memories. But, by doing that, he is committing a crime: â€Å"Whether he wrote DOW N WITH BIG BROTHER, or whether he refrained from writing it, made no difference. Whether he went on with the diary, or whether he did not go on with it, made no difference. The Thought Police would get him just the same. He had committed—would still have committed, even if he had never set pen to paper—the essential crime that contained all others in itself. Thoughtcrime, they called it. Thoughtcrime was not a thing that could be concealed for ever. You might dodge successfully for a while, even for years, but sooner or later they were bound to get you†. (Orwell 19). One day he met Julia and made love. They had a secret hiding spot so they wouldn t get caught by the Thought Police. Julia is a 26-year-old Party member who works in the Fiction Department of the Ministry of Truth. She has dark eyes and hair, and she is very athletic. Julia doesn t worry about problems, she makes the best of the past and cheat the party with small crimes. She secretly despises the pa rty and makes love for Winston. By having these affairs, lead them closer to imprisonment. Both Julia and Winston are arrested and tortured in the Minister of Love. Winston and Julia leave the Minister of Love. O Brien was a mysterious and powerful person. He was also a member of the Inner Party. AtShow MoreRelated1984: Nineteen Eighty-four and Big Brother Essay1324 Words   |  6 Pageswhich independent thinking is a crime punishable by death, the government does not think of the common good by which all of the society will benefit, and the leaders are self-serving. Big Brother doesnt need to justify its ways because it holds all of the power in society through its ministries. In the novel, 1984 by George Orwell, there is one theme that stands out the most from the point of view from Winston, the main theme of the book is that government’s intentions are not benevolent, but self-servingRead MoreGeorge Orwell s Nineteen Eighty Four1651 Words   |  7 PagesGeography class and I was particularly interested with this topic. The novel Nineteen Eighty-Four perfectly fits my interest since it’s about governments and propagandas. As a result, I chose my research question to be: â€Å"How and why does the Party use propaganda? How does this compare to some of the modern propagandas used across the world during not only World War II but during current times as well?†. The novel Nineteen Eighty-Four is a dystopian fiction novel written by George Orwell. The story takesRead MoreNazi Germany, The Power Of Language1286 Words   |  6 PagesLachlan Milligan â€Æ' Nazi Germany, the Power of Language The power of language is a central aspect which needs to be controlled in order to maintain a functioning society in the worlds of Nineteen Eighty-four and Nazi Germany. George Orwell warns his readers about the power of language through Nineteen Eighty-four and how destroying/altering history, controlling the youth and the use of pin pointing an enemy can impact society. As readers, we are able to see Orwell’s negative point of view concerningRead MoreCriticism on George Orwells 1984869 Words   |  4 Pagescritics of cruel commands, because creative people can be dangerous to totalitarian control. The critical essay â€Å"George Orwell and the Mad World: The Anti-Universe of 1984† by Ralph A. Ranald discusses the theme of controlled madness and of a reverse society in George Orwell’s Nineteen Eighty-Four. Ranald argues that Nineteen Eighty-Four is about â€Å"†¦religion reversed, law and government reversed, and above all, language reversed: not simply corrupted, but reversed† (Ranald 251). He refers to WinstonRead MoreA Rhetorical Analysis on Nineteen Eighty-Four1044 Words   |  5 PagesRunning Head: NINETEEN EIGHTY-FOUR Nineteen Eighty Four: A Critical Essay on Rhetoric Bereket Kifle Composition 12 Honors Abstract George Orwell employs the usage of different rhetoric throughout 1984.  Ã‚  The rhetoric differs from describing the human body and its struggle to survive to the different crimes and how the citizens felt about them.  Ã‚  Also, within  1984  lies a warning from Orwell: to eliminate the caustic consequences of a communist government.  Ã‚  While OrwellRead MoreNineteen Eighty Four : A Warning For The Future1123 Words   |  5 PagesRob Trapp Mr. Garland Novel Seminar 14 October 2015 Nineteen Eighty-Four: A Warning For The Future Nineteen Eighty-Four is a dystopian novel written by George Orwell in the late 40’s. At the time when Orwell started writing Nineteen Eighty-Four, WWII was just coming to an end. The late 40’s was also the start of the Cold War. The Cold war brought along much fear of communist governments, such as the Soviet Union, becoming a world power. Orwell was one of the people who feared a dictatorship comingRead MoreCensorship in 1984 by George Orwell1321 Words   |  6 Pagescourage, or integrity. You will be hollow. We shall squeeze you empty and then we shall fill you with ourselves. In 1984 the Party uses various tactics to manipulate the inhabitants of Oceania as well as those of Nazi Germany. A common form of control in both the Party and the Nazi empire was the use of children for fulfilling the will of their respective government. In Orwell’s novel 1984 Winston claims that, â€Å"It was almost normal for people over thirty to be frightened of their own children. AndRead More orwells political message to the world Essay1750 Words   |  7 Pages Many authors bring in the theme of politics into their work in order to make their creations more appealing and as a form of expressing their personal views. George Orwell’s â€Å"Nineteen Eighty-four† is a novel that contains many political messages to the world. Orwell felt that part of his role as a writer is to serve as a voice of conscience to our society by trying to express the truth as he saw it. The novel was written in a crucial time period in modern history after the Second World War and atRead More1984 by George Orwell Essay822 Words   |  4 Pages1984 by George Orwell George Orwells Nineteen Eighty-Four is the ultimate negative utopia. Written in 1949 as an apocalyptic vision of the future, it shows the cruelty and pure horror of living in an utterly totalitarian world where all traces of individualism are being abolished. This novel was composed to denounce Hitler?s Germany and Stalin?s Russia and to create a warning to the rest of the world. It takes the reader through a year in the life of Winston Smith as he transforms from a rebelRead MoreAnimal Farm And 19841457 Words   |  6 Pagesthese books were Nineteen - Eighty -Four and Animal Farm, which were his works that most obviously portrayed his disfavor for totalitarian governments. Totalitarian governments are controlled by political authorities who have control of all aspects of society. Nineteen-Eighty-Four and Animal Farm are two different books that have different ways of expressing the same theme. For example, Animal Farm is constructed on a farm and the characters are animals and Nin eteen - Eighty - Four is set in a society

Should We Spend Time In The Sun Free Essays

Sunbathing and getting a suntan is getting more and more popular nowadays. Researches show a trend of getting suntan, just for fashion and good-looking, as they consider suntans to be healthy and attractive. Especially in the case of teenagers, no matter boys or girls, who mostly do this because of following their idols’ appearance or even as a habit or an obsession (Source 1 and 2). We will write a custom essay sample on Should We Spend Time In The Sun? or any similar topic only for you Order Now Because of this, more and more people tend to spend their holidays abroad as to get a suntan by holidaying in hot countries and using sunbed. Between 1971 and 2001, the number of trips had increased form 4. millions to 38. 7 millions, making a huge difference of over 9 times (Source 3). Also people are spending a lot of money to create fake tan and to use sunbed. Unfortunately, researches show that people who sunbathe show a higher risk of getting skin cancer, and the earlier they start, the higher the risk (Source 2 and 4). From the researches, I can see that in recent years, more and more people are willing to spend money on using sunbeds and creating fake tans (Source 2), so the income and popularity of these businesses increases. Also, a trend of holidaying in hot and sunny countries is shown (Source 3 and 4), creating more business opportunities for tourism in countries such as Italy and Spain. It is believed that spending time in the sun is the main cause of skin cancer (Source 5 and 6). The energy from the sun contains Ultraviolet (UV) radiation, and there are two types of rays that exist in it, which are Ultraviolet A (UVA) and Ultraviolet B (UVB). They damage DNA, the genetic material that makes up genes. Genes control the growth and overall health of skin cells. If the genetic damage is severe, a normal skin cell may grow abnormally in the way of cancer cells. UV can also cause sunburn, and other damage that makes the skin look prematurely old and wrinkled. That is why many protection attempts are taken, such as avoiding excessive exposure to the sun (Source 6), and using sunscreen to increase our protection, the higher the Sun Protection Factor (SPF), the higher the protection you get (Source 7 and 8) The chances of getting a suntan, sunburn or skin cancer depend on many factors. One of the main factors is your skin colour (Source 9 and 10), the darker your skin, the lower the chance of getting any of the above. The other factor is the Sun Protection Factor of the sunscreen you apply (Source 8). The more you apply and the higher the factor gives more protection, and this results in less solar energy absorption. Another factor I found is the life expectancy. Due in large part to advances in medical technology, life expectancy for newborns has increased continuously over the past 70 years, from 57. 1 years in 1929 to 77. years in 2004, and an increase of more than two years in the past decade. (Source 11) Life expectancy affects the amount of sun exposure in a lifetime, which causes a higher risk of getting skin cancer because of a longer time of sun exposure. On the other hand, moderate and sensible sunlight exposure can help prevent skin cancer and some other cancers. In the case of skin cancer, sunlight causes vitamin D to synthesize in the body, giving some protection from the risk. This production of vitamin D can act as an immunity response from the body receiving Ultraviolet B rays from sunlight (Source 12, 13 and 14). Studies also show that people who get malignant melanoma but also have a high amount to daily sun exposure have a higher survival rate than people with less exposure. It is said that sunlight is more powerful than any drug, which is safe, effective and available free of charge (Source 12). I also found out that the amount of vitamin D our body need can be fulfilled by around thirty minutes in the sun each week (Source 15). Having some sunshine also affects our mood, as it stimulates the pineal gland to produce mood enhancing chemicals, called trytamines in the brain (Source 14). The sun can also help you achieve a good look if you like a healthy suntan (Source 14). In my opinion, I think we should not spend time in the sun, because our health is very important, and we should never take the risk of having skin cancer, especially not because of the desire for a suntan and to sacrifice their health. I think it is a waste of money and time to sunbathe. As for the production of vitamin D in our skin, which can be easily fulfilled by a thirty minutes sun exposure each week, we can do that by just having a walk. How to cite Should We Spend Time In The Sun?, Essays

The Struggles And Eventual Perseverance Of The Greek Mythology Essay Example For Students

The Struggles And Eventual Perseverance Of The Greek Mythology Essay Humans go through life fearing what struggles they may face, instead of taking control over their problems. In Mythology by Edith Hamilton, the Greek warriors took control over every struggle that came before them. Oedipus did his best to avoid his fate. Achilles knew the prophecy that was put in place for him. Odysseus’s biggest struggle would be his journey home. Hercules’s greatest task would be not letting his strength get the best of him. In Greek mythology, the journeys represented the internal struggles and eventual perseverance of mortals.   Oedipus began his life ignorant to the gravity of his own reality. His childhood was easy as the son of King Polybus, until he learned about Apollo s prophecy. To avoid his fate, Oedipus left Corinth with no clue as to where he would go. On the road to Thebes, he was confronted by his father who savagely attacked him, and in self-defense ended up killing his own father without even knowing it. We will write a custom essay on The Struggles And Eventual Perseverance Of The Greek Mythology specifically for you for only $16.38 $13.9/page Order now His lonely wanderings led him to Thebes, which was besieged by the sphinx. He was a homeless friendless man to whom life meant little and he determined to seek the sphinx out and try to solve the riddle. (Hamilton 378). By solving the riddle, Oedipus became King and married the queen, ignorant to the fact that she was his mother. With Oedipus sons reaching adulthood, a plague fell upon Thebes, leaving very few survivors. To end the plague, Oedipus consulted the oracle at Delphi, determined to seek the killer of Laius. When Tiresias told him that he was the murderer, Oedipus exiled him away as a madman. Jocasta s explanation about Laius s death caused him doubt and the news that he was not the son of Polybus astonished him. Oedipus s hunger for the truth pushed him onward until the reality o. .k god, in an effort to seek vengeance for the murder of King Eurystheus’s son, punished Hercules by turning him into a slave. When Hercules learned of Deianira’s death, life was too much for him so he took his own. â€Å"Since death would not come to him, he would go to death† (Hamilton-243).  Ã‚   In the end, each warrior took control over each and every struggle that came before him, but not every soldier would make it out alive. Oedipus could not avoid his fate no matter what he did. Achilles killed Hector knowing that it would lead to his own death. Odysseus struggled for 20 years to return home to his family. Hercules took his own life because he could not deal with destroying anyone else’s after the death of Deianira. Each warrior knew their fate, but chose to keep fighting. Some took control over their struggles, but some could not escape what was planned for them.

dinosaurs and birds essays

dinosaurs and birds essays Are birds really dinosaurs or are they simply related? That is a question that has gained new life in recent years due to the overwhelming facts the are pouring in from newly found fossils and studies from fossils that have been found in the past. Two groups have formed in the study of this question: those who believe birds are a direct result of dinosaurs and those who feel dinosaurs and birds must have had a common ancestor. Determining which view is correct is a matter of opinion based on fact. The main problem involves the use of cladistics or phylogenetic systematics to group organisms according to characteristics they share. When one looks at dinosaur fossils, he or she may feel that certain characteristics are used for something entirely different than someone else who has looked at the same fossil. One cannot talk about dinosaur and bird lineage without mentioning Archaeopteryx. Most paleontologists agree that Archaeopteryx was the first bird. Archaeopteryx thus represents what paleontologists would call a transitional form between two major groups of animals, the reptiles (dinosaurs) and birds. The main difference between the theropods and Archaeopteryx were the long arms of the Archaeopteryx, adapted as wings, the feathers, and the presence of a wishbone that the theropods did not have. All of these features tie it to birds and its other characteristics tie it to theropods. One might say it was the missing link between the two. Opponents of this idea say that the similarities between Archaeopteryx and theropods were due to convergence, with the birdlike dinosaurs appearing in the Cretaceous some 75 million years after Archaeopteryx. Also, support is gaining that Archaeopteryx was not in fact the first bird, but instead a descendent of an earlier bird ancestor t ...

Famous Tips For Writing English Essays

Famous Tips For Writing English Essays English Essay: Developing an â€Å"A† grade Essay As you undertake your English coursework in both high school and college, you will realize how important essay writing is. To some students, crafting a good English essay may be a bit challenging, since creativity is an integral part of writing a good essay. Starting the learning process early and using the provided tips below on English essay writing, you will eventually craft a well-written essay. The Planning Stage You cannot just jump into writing an essay! You need to prepare yourself accordingly to ensure you save time when writing your work. Below are some helpful ideas that you can use for the preparation stage: Give Yourself Some Advanced Time Nothing substantial can come out of a 10 minute written work, not only in essay writing but also in other aspects of writing. Give yourself maximum time allowed to prepare and construct your thought and ideas. In this stage, you are expected to brainstorm, conduct research for related information that is already available, and eventually craft the most captivating ways that will convey the meaning of your written work. Jot down Your Ideas as You Brainstorm While you conduct your research, you will interact with many types of information that relates to your work. Make sure you write down the ideas they inspire in you. Bear in mind that at this stage, you are just gathering information and not writing your work. It just requires you to put down your ideas about the topic and be ready for the writing part of your English essay. Be Strictly Mindful of Your Thesis The thesis statement might only take at most two sentences of your total work, but still, it gives essence to your essay. It consists of the main idea that you intend to prove to your target audience, thus indicating its importance. Make sure that you thoroughly brainstorm your work and avoid choosing the first thesis statement that you think of. At least three to four ideas are enough to inspire the main thesis statement you are to come up with. Keep in mind that all the information and ideas you express in your work have to relate to the thesis statement you have given.   Also, your thesis statement should come as the last piece of information in your introductory paragraph. The thesis statement should highlight the main idea behind your essay in brief by understandably impressive manner. It provided the reader with an understanding of what you are to address from the start of your essay until the last part. Do not forget to construct it with a hook in place to ensure the reader is impressed and ready to read through all of the work presented. Put Enough Emphasis and Focus on the Introduction The thesis statement is not the only important part of your introduction. Furthermore, it is placed at the end of the introductory paragraph. This begs for two questions, what should you start with? How should you start your introduction? You are required to start your introduction by stating your problem in a way the reader will be interested in the subject matter you plan on expounding on. The following are ways you can use to achieve a good introduction: Begin your work with an anecdote Utilize the use of an uncommon factor interesting statement Keep the reader hooked by leading with a new notion relating to your topic of discussion. As a way of engaging the readers, pose a rhetoric question that will make them think it through Structure of a Comprehensible Outline Many students aimlessly write their essay without first coming up with an outline, and they eventually suffer in the long run. Please avoid this mistake because it will cost you a great deal of time when you have to restructure it all over again. Spare some quality time during your preparation stage to create a comprehensive outline for your work. By the time you are at this stage, you already have come up with a thesis statement and substantial information about your English essay. Now, arrange the information in a well-organized order until you achieve a logical flow of ideas. This will enable you to convince your readers and impress them at the same time about your point of view. To many students, writing an outline might seem to be a bother or waste of time if you are conversant with what you are to write about. This should be not the case since creating the required outline will save you time on writing and also prevent you from getting a writers block. Writing Process for an English Essay After you have successfully gathered your ideas and constructed an outline for your work, you can begin writing your work. Below are the key steps that are required at this stage of your work: Read Through Your Notes One More Time Go through your notes to ensure you have the required information to fit the outline you created. Even though an English essay requires more creativity, each idea needs to be supported by academic materials that relate to the subject matter. If you find information that lacks, do research about it and add it to your outline accordingly. Creatively Construct the Topic Sentences for Each Paragraph The first sentence is very crucial to your essay work.it is meant to hook the reader and impress them enough to read through the whole of your work. At this point try to avoid equivocal phrasing. Keep in mind that the first sentence of each paragraph should briefly give an outline of what to expect when reading through the whole paragraph. If you already are conversant with the topic of the discussion you intended to write about, then coming up with the topic sentences will be an easy task to handle. Even though the hook should give a clear definition of your paragraph, do not introduce all of the information. Ideally, use the topic sentence as a hook for the reader to read through your work. Develop Your Thoughts in Detail Most students only construct work from one or two ideas and fill up the remaining word count with information lacking sense or logic. This is referred to as padding in the academic level, which is discredited, not only in the writing of an English essay but also in all types of writing altogether.   Ave in mind the experience your professor has had with many students who came before you, so he or she has the knowledge of over a thousand essays regarding the same subject. This should make you understand that even for a new professor; he or she is well informed to detect padding within an essay. When you find yourself in a situation where you feel stuck, or your outline isn’t of enough help, use the following tips to help you through: Revert back to the stage you brainstormed about the topic. Try to broaden the ideas you came up with through extra research. You are also allowed to use free writing which helps a lot to avoid writers block, or even mind maps. Whichever you find fit, utilize it appropriately. Seek membership to a writing lab. Most of the academic institutions today have writing labs, and it can help you if you join one. Even though most of them have different functionalities, the main idea is for you to interact with other student and exchange ideas as all of your work on your projects. This will get you reliable feedback on the work you are doing and inspire you to work on the project more efficiently and effectively. Have a chat with your professor. The professor has the mandate to help you through your coursework to achieve academic excellence. Dont be shy, make an effort and consult where you require assistance. Find out the professors dedicated office hours and consult to improve the validity and credibility of the English essay to be presented. Use MLA Formatting Style A number of essays (especially those that require personal experience) do not need you to avail external references, but most of them do. In relation to writing an English essay on literature, it would be hard to imagine an instance where the work lacks support from either quotes or examples of the original context. Most English essay papers utilize the MLA (Modern Language Association) format. However, if the requirement is not provided, it is advisable to seek confirmation from the professor. The following are some of the elements that formulate the formatting structure of your English essay: Double spaced work throughout the paper Margins should be adjusted to one inch on all sides Stick to a 12-point font (Times New Roman is a preferable choice) No detached title page The top left corner should contain information about the student and course credentials. Page numbers placed at the top right corner Separate page In an instance where you are required to cite particular information, you should use quotation marks to frame the citation, with the authors name put in brackets. When referencing is done, including the authors last name and page number (If accessible). Altogether, if your citation comes from an in folio source, online journal or article with a page with page numbers, make sure you include the page number as you reference your work. You will notice that no punctuation marks are used in between the last name and the page number. For instance, (Muithya 10). The preserved punctuation will be used when referencing the citation at the end of your work. Keep in mind that your Page should have the authors name, the title of cited work, the city it was published and the name of the publishing company. It is advisable to also include any more information available (page numbers, online or print, and so on). Create a Captivating Conclusion At this point, you have already come up with the body paragraphs and detailed them accordingly. For the conclusion part, you should convey a summary of your work which is to leave a good impression to any reader of your work. In short, you are to restate your main ideas that you discussed in your body paragraphs and provide proof of the validity of the thesis statement you provided. However, in regard to an English essay, you may need to put more effort when working on the conclusion of your work. For any piece of creative essay, the suspense is an important element. This helps in your body paragraphs to make the reader anticipate that the conclusion is about to be addressed. The following ideas will ensure that you come up with an impressive conclusion of your work: Evaluate the information you have made available to your readers. Offer a proposal for more research relating to the subject. Give a brief description of the significance of your paper. Revision of Your Work The conclusion work is not the final stage of your work. You need to revise your work appropriately and below are some of the aspects you should remember while you are at this stage: Take Your Time Give yourself time to rest and be fresh again to read through your work. You need to identify and correct any form of spelling, punctuation, grammatical of structuring errors. You should plan for at least one or two days for the revision of your work. Begin with the Content. Spelling Comes After As you proofread your paper, avoid focusing first on the spelling errors or combining this practice with the editing of your content.   This will lead to loss of time.   Start with editing your content and consider the following questions: How clear are your arguments? Do the transitions used to provide a logical flow of ideas? Do all of your ideas relate to the thesis statement you presented? Is your wording within the acceptable academic requirements? Inquire Assistance from One of Your Friends It’s more prudent if a different person read through your paper as they will easily point out issues that you can correct in the long run.

Properties of social media Assignment Example | Topics and Well Written Essays - 1000 words

Properties of social media - Assignment Example One of the key moments in the history occurred in 1971 when the first email was sent. Since the discovery of this important function, individuals and business entities have ever used it to communicate and collaborate. Likewise, e-mails form a core component of the collaborative projects and are used by the participants to communicate and interact freely. E-mail messaging is not important to businesses, but also networking communities who use it in communicating and sharing of ideas. The second moment in the history of social media occurred in 1979 with the launch of the usernets and bulletin board systems which allowed users to exchange information over phone lines. According to Cane bulletin boards form an important component of the computer mediated communication system and social interaction (78). The system has revolutionized text-based communication while elintaing the need for visual contact. Another key moment is the discovery of the World Wide Web in 1989 by the British Engin eer Tim Berners Lee. The World Wide Web has brought people together while facilitating the formation of virtual communication. The World Wide Web is very important as it supports all the forms of social media and without it, the sharing of information between users would be impossible. At the same time, World Wide Web facilitates sharing of information between businesses, suppliers and increasing efficiency in an organization. The expansion of the social media sphere would not have been without earlier attempts by the Globe.com, classmates.com, Geocities and the Sixdegrees to create platforms where users can develop their own profiles and exchange important information with their friends and other users. The social media sphere thereafter exploded with the launch of the Friendster.com, Facebook, Twitter and MySpace. The fifth key component of the social media is the content communities which have become prevalent in the modern society. A perfect example of a content community is the You Tube which was launched in 2005. YouTube allows the users to share videos, has become phenomenal and it could even be used in the promotion of e-commerce. In this regard, by uploading YouTube video content, business entities can be able to popularize their offerings. Use of viral marketing using social media tools has become a common method that is quickly replacing the traditional forms of marketing. All the above five moments have impacted positively on the way people communicate and are credited with expanding the social media sphere. Question 2: Properties of social media It is very important to make a distinction between industry and social media, to ensure organization choose the most appropriate integrated communication mix. In this regard, an organization should be able to compare and contrasts the benefits and the shortcomings of using the two forms of media. On one hand, social media could be advantageous since it only requires limited sources and creates an immediate impact while on the other hand, industry media could have a more long-lasting impact besides producing high quality advertisements. The differentiating properties also allow organizations to determine the tradeoffs they are willing to make in order to maximize the benefits of their resources. However, the properties of quality and reach do not well differentiate social and the industry media. This is because the quality of both industrial and social media ranges from high to low and there is no clear distinction. Likewise, just like industrial media, social media has become a serious tool and its distribution